DFO South Wharf
About DFO South Wharf
At DFO South Wharf, your local Shopping in 20 Convention Centre Pl, South Wharf VIC 3006, you’ll find reliable options backed by a 4.30-star customer rating and 22559 reviews. Our team is proud to offer great service and quality and a smooth shopping experience for every customer.
Quality Products
Carefully curated selection
Expert Staff
Friendly, knowledgeable help
Great Value
Competitive pricing always
Happy Customers
Satisfaction guaranteed
What We Offer
Our Collections
Featured Products
Discover our most popular items and best sellers that customers love.
New Arrivals
Fresh inventory arriving regularly. Be the first to see what's new.
Special Offers
Amazing deals and seasonal promotions you won't want to miss.
Our Story
Shop With Confidence
Whether you're looking for something specific or just browsing, our knowledgeable team is here to help you find exactly what you need.
Our Store
Browse our beautiful space
Customer Reviews
What shoppers say about us
Dave Childs a month ago
The F1 exhibition was a excellent afternoon especially as it started raining.
Only Aari04 2 months ago
My first go to place in Melbourne. Loved it. Sale is on for everytime but the closing time is early at 6pm. And also they start winding up at 5:30pm. Must recommend this place to everyone as every one who are living in Melbourne or Sydney already know this place. Many brands are there either big or small at reasonable rates including CK, MK, COACH.AThey have food court at ground floor only so 😋stay hydrated eat and shop.
Lee Yue Ming 4 months ago
Was here during the Black friday sales, crowds can getting pretty crazy but the deals were 100% worth the wait. Many brand options and good bargins if you are able to find them. Would advise to come first thing they open so that you will have the full range of access to all the items that are on sale.
Armani Archers a month ago
A place to find great bargains. Wide range of big brands outlet to be found here. One main issue is the expensive carpark but with a purchase you receive a 50% discount. DFO if close to South warf restaurants and walk by the river. This place is super busy on boxing day so try to avoid on that day.
Aishvarya VenkataSeetharaman 5 months ago
Great shopping options , found more brands here, also a good walking stretch near the Yarra joining at the Bay.
Yes I will marry you! Liz Pforr 5 months ago
Easy walking round this shopping centre to find loads of bargains from branded retailers that also has a great food court and homewares sections. Would appreciate some seating close to the amenities though.
Sanny Hassan a month ago
Really great for shopping sports goods as you have your Nike, Adidas, Puma etc. Also a few places to hunt for supplements and proteins. Its got a cozy food court in the basement 😊 …
Krisanto Karlo Nicolas 7 months ago
It's always a great place to shop and to visit when in Melbourne. It's a plus that it's close to the city center and around 15 minutes away (including a 5 minute walk) via the city tram. Uber and cab accessible. Lots of dining options inside the mall and even outside along the the wharf.
Daisy H 6 months ago
DFO is always fun for a bargain hunt! The Adidas outlet was a standout with some seriously good discounts, scored some great gear for way less than usual. Worth popping in if you’re nearby.
Kishore DK 3 months ago
DFO South Wharf is a great shopping destination, especially during the Christmas season and Boxing Day sales, but it’s important to go in with the right expectations. The range of outlet stores is excellent, with popular brands across clothing, sportswear, shoes, and accessories, making it a strong choice if you’re hunting for discounts and end-of-year deals. During Boxing Day and the Christmas holiday period, the discounts are genuinely good. Many stores offer significant markdowns, and if you’re patient and willing to browse, you can find some real bargains. It’s particularly good for sports brands and casual wear. That said, not every store has deep discounts, so it’s worth checking multiple shops rather than buying quickly. Crowds are the biggest factor to consider. During peak times—especially late morning to afternoon on Boxing Day—the place gets extremely busy. Walkways can feel crowded, fitting rooms have long queues, and popular stores can feel chaotic. If you don’t enjoy crowds, this can be overwhelming. The best time to visit during the sales period is early in the morning, ideally right when it opens, or later in the evening if stores are still operating. Weekdays after Boxing Day are also slightly calmer compared to the actual holiday dates. Facilities are good, with plenty of food options nearby at South Wharf and along the Yarra River, which is perfect for taking a break after shopping. The location is convenient, with easy tram access and a pleasant waterfront area to relax once you’re done. Overall, DFO South Wharf is worth visiting during Christmas and Boxing Day sales if you’re focused on bargains and can handle large crowds. Go early, plan ahead, and be prepared for a busy but rewarding shopping experience.
Frequently Asked Questions
Common questions about DFO South Wharf
- Sunday: 10 am–6 pm
- Monday: 10 am–6 pm
- Tuesday: 10 am–6 pm
- Wednesday: 10 am–6 pm
- Thursday: 10 am–6 pm
- Friday: 10 am–9 pm
- Saturday: 10 am–6 pm
DFO South Wharf is located at 20 Convention Centre Pl, South Wharf VIC 3006, Australia, 20 Convention Centre Pl, South Wharf VIC 3006, Australia.
You can reach DFO South Wharf by calling +61 3 9099 1111.
DFO South Wharf has a rating of 4.3 out of 5 based on 22559 customer reviews.
DFO South Wharf features the following accessibility: Wheelchair-accessible car park, Wheelchair-accessible entrance, Wheelchair-accessible seating, Wheelchair-accessible toilet, Assistive hearing loop.
DFO South Wharf features the following service options: In-store shopping, On-site services.
DFO South Wharf features the following amenities: Restroom, Free Wi-Fi.
DFO South Wharf features the following payments: Credit cards, Debit cards, NFC mobile payments.
DFO South Wharf features the following children: Has changing table(s), Nursing room, Playground.
DFO South Wharf features the following parking: Paid parking garage, Paid parking lot, Paid street parking.
Business Features
Highlights & Amenities
Accessibility
- Wheelchair-accessible car park
- Wheelchair-accessible entrance
- Wheelchair-accessible seating
- Wheelchair-accessible toilet
- Assistive hearing loop
Service options
- In-store shopping
- On-site services
Amenities
- Restroom
- Free Wi-Fi
Payments
- Credit cards
- Debit cards
- NFC mobile payments
Children
- Has changing table(s)
- Nursing room
- Playground
Parking
- Paid parking garage
- Paid parking lot
- Paid street parking
Visit Our Store
Stop by and see us. We'd love to help you find what you're looking for.
Location
20 Convention Centre Pl, South Wharf VIC 3006, AustraliaPhone
+61 3 9099 1111Store Hours
Get In Touch
Have a question? Let us know and we'll get back to you.